NIVEA MEN TRIPLE SHIELD CHALLENGE
NIVEA MEN has embarked on its Cool Kick - Triple Shield Campaign - a campaign that is designed to put the everyday man to the test be it digital or an on the ground battle which ran from January to April 2015. The 2015 finale of the challenge is here now where 2 of the best teams will exhibit their skills defending against the triple threats of sweat, bacteria and body odor. This extreme game embodies traits of modern NIVEA MEN and is designed to meet every man’s needs, which is an avenue to shout their confidence through a fun, thrilling game and NIVEA MEN has decided to make it an annual campaign.
“The Triple Shield Game was designed not only for fun but to also highlight 3 common threats that most men dwell with and that affect their confidence in real life. The game requires 2 teams with members of 3 to attack using 3 balls which represent the triple threats; sweat, bacteria and body odor. The triple shield which is given to each team acts as a form of defense. At the end of the game, the team that manages to defend themselves the most from the 3 threats using the triple shield wins the game” said Mr. Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore at the Finale of the Nivea Cool Kick Triple Challenge event.
The Triple Shield Game was opened for consumers’ participation both through digital and on-ground battle. The game can be played online through NIVEA MEN Malaysia Facebook account at www.apps.facebook.com/tripleshield/ where prizes total prizes worth RM 80,000 can be won.
The on-ground battle received registration of 217 teams from various colleges through a series of roadshows from 10th March till 9th April. The finale battle took place at Sunway Pyramid Blue Concourse where total prizes worth RM 50,000 can be won. A total of 64 teams battled through the elimination round on the 11th April where Top 32 teams advanced to the semi-final which took place on the 12th April. Top 16 teams from the semi-final round then battled to be the Top 8 whom qualified for the Grand Finale battle to grab the top 3 prizes.
During the grand finale event, 12 lucky media members were also given the opportunity to try the Triple Challenge Game through a friendly match. All of them received an exclusive 1 day pilot experience to fly around KL city and the team that won the match also walked away with Nivea hamper worth RM300 and NIKE vouchers worth RM100.
The Grand Prize of the Triple Shield Challenge was RM 10,000 in cash while the second and third prize was RM 5,000 and RM 3,000 respectively. All 3 winning teams also walked away with Nivea products worth RM500.