4FINGERS CRISPY CHICKEN LANDS IN MALAYSIA
Remember my live update from this restaurant on their opening ceremony, if not you can refer to this entry : [Live Update] Opening ceremony of 4 Fingers Crispy Chicken Malaysia
4FINGERS CRISPY CHICKEN has finally landed in Malaysia, at Mid-Valley, Kuala Lumpur. The popular fast casual chain has also opened two new stores in Singapore in just three months, bringing the number of 4FINGERS stores to seven. Less than two years ago, 4FINGERS had just one store in the country...4FINGERS CRISPY CHICKEN is an original Singapore brand, launched in 2009. With superior food offerings topped off with a fresh and irreverent persona, 4FINGERS intends to disrupt the traditional Quick Service Restaurant category. 4FINGERS uses only fresh ingredients from reputable suppliers that are HACCP certified. The brand has seven stores in Singapore; with their newest outlet store opening in Malaysia.
Concurrent to its latest store openings, 4FINGERS has also just celebrated its sixth anniversary. When asked what the next six years may bring for 4FINGERS, Steen Puggaard, 4FINGERS CEO since 2013, said: “Consumer preferences are always evolving. In the F&B industry, consumers are increasingly gravitating towards responsible brands that offer honest, tasty and wholesome food. This is exactly what 4FINGERS stands for”. In alignment with the shift in consumer demand, 4FINGERS plans continued growth in Singapore and Malaysia as well as entry into mature markets like Australia, US and key European countries.
This demand has also made 4FINGERS a resounding home-grown success since the first store was opened at ION Orchard in November 2009. The brand’s core focus is quality food – they use only fresh chicken, each piece carefully brushed with their proprietary sauces, which are free of preservatives and MSG.
Customers will be spoilt for choice with their varied menu, which includes their signature Crispy Wings, Chicken Drumsticks, Burgers and Sandwiches, Rice Boxes and Salads. They offer more than just chicken, their seafood selection is also available brushed with their signature sauces – Soy Garlic or Hot. Sides include Skinny Kimchi Fries and KimSlaw (house-made kimchi coleslaw). Prices start from RM15.90 for their signature Crispy Wings.